Small businesses often have a limited marketing budget to work with. That means that many traditional methods of advertising such as television commercials, billboard space, or newspaper ads may be far too expensive to consider. Luckily, there are many other avenues that can allow you to reach a wide audience in a more cost-effective manner. Social media platforms like Twitter, Instagram, and Facebook provide a great way for local businesses to get their products and services in front of prospective customers who may otherwise have never known about them. While these platforms are free to use, investing a bit of money into paid advertising can yield even better results. Crazy Rankers offers a full range of professional digital marketing services to help small Jersey City businesses grow their customer base and increase revenues. Our experienced team can provide you with a tailored marketing strategy that fits the needs of your business while keeping your costs well within budget.
Paid Facebook Ads
Why should you spend money on Facebook ads? After all, the platform is free to use. You can simply post about your goods and services to get the information out to potential customers, right? Unfortunately, it doesn’t really work that way. Even if your posts make it onto an individual’s newsfeed, it is likely to get buried by a flurry of other activity. Furthermore, you’ll largely be targeting those who are already aware of your business and following your page. While it may be a great way to keep your brand fresh and relevant in the minds of existing customers, it does nothing to help you acquire new customers. Paid Facebook advertisements are affordable and effective. There is no set amount that you need to spend in order to get your ad in front of people. Whether you are able to afford $1 a day or $100 a day, you can use Facebook advertising to gain increased exposure for your business. The higher your budget, the more people you will be able to reach with your ad. Even investing a small amount of money can net you an excellent return on investment.
For best results, it is important to understand how to make use of the advanced targeting options Facebook provides. You can choose the age, gender, location, interests, and other demographic characteristics of your target audience in order to ensure that your ad is shown to users who most likely to be interested in your product or service. This means there is a much higher chance that exposure will lead to actual sales for your business. Targeting capabilities make Facebook advertisements one of the most effective ways to acquire new customers for a small business. At Crazy Rankers, we can help you determine how to target your ads in order to optimize your return on investment. We will work with you to continually evaluate what is or isn’t working, and adapt your digital marketing strategy to the changing needs of your business to make sure you are reaching your goals.